Brand perception now plays a vital role in new vehicle sales growth and used vehicle value retention. Honda and Mercedes-Benz deliver the highest quality vehicles, according to ALG’s Brand Perception of Quality (BPQ) study. Honda had the highest Mainstream brand ratings, followed by Toyota and Volkswagen. Mercedes-Benz led Premium brands, followed by Lexus and BMW. European automakers took six of the top seven Mainstream brands.
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Honda and Mercedes-Benz Lead ALG’s Brand Perception of Quality

Brand perception now plays a vital role in new vehicle sales growth and used vehicle value retention. Honda and Mercedes-Benz deliver the highest quality vehicles, according to ALG’s Brand Perception of Quality (BPQ) study. Honda had the highest Mainstream brand ratings, followed by Toyota and Volkswagen. Mercedes-Benz led Premium brands, followed by Lexus and BMW. European automakers took six of the top seven Mainstream brands.
If you are looking to sell some of your bhph contracts be sure to call Financial Solutions.



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